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BACKGROUND: The Journey that brought us here

Through Pioneering Work and Explorative Expeditions, supported by Vinnova’s Challenge Driven Innovation Program step 1 and 2 - we’ve engaged stakeholders in +30 countries, 5 continents over the last 3 years. Throughout the journey, we are building and testing out regenerative systems across the water, sanitation, and agricultural sector, by bi- and multilateral collaboration, anchored primarily in a Swedish and Ugandan context. With a strong foundation in place - we are now looking to scale, including innovators and decision makers in further regions, with complementing experience and perspectives. 

 

NOW: THE NEED TO INNOVATE HOW WE INNOVATE

Guiding us moving forward is the realized Need to Innovate how we are innovating; The need to fundamentally turn siloed and sub-optimized pockets of social innovation to synergistic societal systems. Pooling resources to Unlocking systemic change, not imposing it. Putting separate agendas to the side, center staging the actual challenges. Understanding the patterns, not just the problems; Identifying asymmetric leverage points beyond artificial boundaries and predetermined narratives and outcomes through radical co-creation. 

 

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LOOKING FORWARD: THE VOYAGE AHEAD

This experience shows us a bigger picture and potential, inspiring where we steer next: the MAD Min Max Modules. Exploring and designing the Minimum Module to unlock the Maximum Value Creation; Building a Water, Sanitation, Food and Energy system that creates regenerative and net positive Social, Financial and Environmental Value. By designing for, with and by the marginalized, and extreme environments we lay the foundation for a shift of power. Modules that  put neither people nor planet in debt - But instead enables the rise out of it. How? By taking  a frugal innovation approach, we are looking to design the most accessible and viable system, relevant for as many contexts as possible. With the shortest and highest possible return on investment. 

 

Sounds intriguing?

Warmly welcome to a MAD Think Tank where we'll explore how we really shift the systems; discovering what needs to be true from drastically diverse perspectives to turn this vision to reality.