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 unlocking societal transformation

by Exploring in Extreme Environments - Pockets of the Future present today - we Test and Build Pioneering solutions for extra(ordinary) Everyday Life.

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lab

explores in extreme environments

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tests & builds pioneering solutions for everyday life

OPENING IN BARCELONA! 

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studio

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OPENING CONCEPT COLLECTION: 

PRINT, GROW & RADICALLY RECYCLED!


limited edition curated collection by Art, Design & Madness with pioneering industry leaders, emerging artists and trailblazing scientists 

imagine printing everything you need from within your home. Your lamp providing food security, recharged through photosynthesis. Your cushions being grown of the most beautiful algae. By yourself or a friend. Your chairs, boxes and tables being symbiotic parts of a shapeshifting puzzle that enables your home to evolve as you do.

JOIN THE STUDIO! 

Keen to be a partner or simply craving the latest updates? Drop us a line! 

Thanks for submitting!

​Excited to Re-imagine, Re-design and Rebuild: ReGenerate together! 

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DISCOVER YOUR WAY

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Over Half a Decade of work in Extreme Environments, engaging +30 nationalities across Continents to drive Societal Transofrmation; Combining Technologichal, Economical and Social innovation beyond the ability to sustain >> 

the MAD
journeys that brought us here

MAD INITIATED PROJECTS: 

- EARTH CITIZENS: Climate Refugge Camp Installations, Decentralized Democracy App, & Cli-Fi Film production. Exploring how financial and democratic incentives can be realigned with the underlying BioLogical Wellfare. 

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- PAID TO POOP: Exploring regenerative Water, Sanitation & Energy models. Seeking to shift the financial and operational burden, often placed on the most vulnerable sectors of society, preventing effective scaling - to an income generating source and engine for development.

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- UTOPIA: Developing Video Game based interactive Human Rights tools, equipping agents of change in Ukraine. Showing how our individual everyday reactions and actions shape norms, narratives and overall societal development.

 

- ARCTIC FUTURES: Foresight Residency exploring pathways to democratize arctic futures

MAD DEVELOPED CONCEPTS

- SEEDS TO SPHERES: Framework for exploring how we can thrive within Planetary bounderies across Urban, Peri-urban and Rural contexts, co-created with 10 researchers, 3 regions, and a transsectorial pan European consortium.  

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- BRAVE Futures: Unpacking the need to be brave to shape more resilient futures through Blended Reality Approaches and Vehicles Equipping Futures; unlocking a value system from collecting Signals, co-creating Speculative Augmented and Virtual worlds to enabling Future tested design responses and be ready to order by neighbourhoods across Europe. 

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- DARK SIDE OF THE GREEN TRANSITION: Showing the dark side of the current narrative of the Green transition, risking indigenous culture and biodiversity extinction. Building Active and Informed Hope to drive next generation regenerative solutions. 

MAD EXPEDITIONS: 

- MALAYSIA: Business Model Innovation Sessions with the Malaysian Global Innovation & Creativity Center

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- UGANDA: Transsectorial Development inspired and informed by a Youth Innovation Village, Sanitation, Water and Energy entrepreneurs 

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- KENYA: Staying with Maasai warriors, studying their current societal developmental trade-offs and successes

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- EQUADOR: Exploring pioneering models for creating safe spaces for refugee youth through edutainment, working with local leaders, the ministry of education and visiting pioneering inidgenous projects in the amazon

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- ARCTIC: Meeting Indigenous representatives, industry actors, public and civic actors to explore alternative future scenarios 

MAD STRATEGIC ADVISING 

- ECIU IMPACT FRAMEWORKS: European Consortium of Innovative Universities: Exploring what an Impact Framework that does not only Capture, but Communicate and Create compounding Impact can look like.   

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- COMMUNITY BUILDING: Bringing together learners, teachers, and researchers work with cities, communities, and businesses to solve real-life challenges – and foster change across 14 universities

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- IM DEVELOPMENT PARTNER: Exploring & Advising the Strategic Transformation across it's organisation, incl Nepal, India, El Salvador, Guatemala, Palestine, Jordan, Lebanon, Malawi, Zimbabwe, Moldova & Ukraine

MAD CO-FOUNDED PROJECTS 

- FUTURES SWEDEN: Foresight Network across Sweden with 500 transsectorial members, united under the mission to Democratize Futures 

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- NORDIC FORESIGHT: Leading the initation of collaboration between Futures Sweden and Futures Finland to form a joint initiative with Iceland, Denmark and Norway 

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- SIHI SWEDEN: Founding the a  Social Innovation Hub in Health in Sweden in parallell with supporting their Global Secreteriat. Supported by TDR and WHO 

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MAD SUPPORTED PROJECTS 

- GATHER: Conflict Transformation program bringing actors from Palestine, Israel, India and Pakistan together. 

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- SHE ENTREPRENEURS: Femal Leadership program based in the MENA Region

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- IMPACT REVIEW BOARD: Bosnia based Eastern Europ Review to invest in impact Entrepreneurs

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- ENPACT: Designing and facilitating Trustbuilding Multistakeholder Labs in Iraq 

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CHALLENGE DRIVEN
Understanding shared root causes, not siloed symptoms. Seeing patterns, not just problems.

CROWD SOURCED 
Transforming underlying forces of change. 
Identif
ying tipping points and pooling resources.

FUTURES LED
Co-Design, Create & Use not just probable or possible - but truly  prefferable Futures. 

The MAD Method 

EMPIRICALLY BUILT, TESTED & DEVELOPED THROUGH +5 YEARS OF EXPEDITIONS 
DRAWING ON CUTTING EDGE TRANSDISCIPLINARY RESEARCH
DEDICATED TO MAKE A DIFFERENCE

EXPLORING & EXPANDING FUTURES
DEPARTING FROM THE CONE OF PLAUSIBILITY TO STRETCH OUR IMAGINATION & CAPACITY TO USE & DEMOCRATIZE FUTURES

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MAD unveiling Future Risks and Opportunities by expanding our horizon of futures from probable to possible - to detect the truly preferable and equip us to bring them into existance

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