Societal
Transformation Lab
Shared futures. Compounding impact.
We bring institutions, organisations, communities and changemakers together to connect what's already working, shape shared visions for the future and turn today's initiatives into lasting systemic change.
From individual projects to collective impact.
EXPLORE WHAT WE ARE BUILDING →
JOIN THE FOUNDING CONVERSATION →
PEOPLE * PLACES * POSSIBLE FUTURES
PROGRAMS
SPACES
TOOLS
FROM INDIVIDUAL PROJECTS TO COMPOUNDING IMPACT
Societal transformation takes decades. What if we could make today's investments go further?
02 / THE AMBITION
The challenges ahead won't be solved by a single organisation, discipline or perspective. We connect existing initiatives, knowledge and resources to understand the wider system, build shared future directions and turn collective strengths into action.
Shared visions. Pooled resources. Local ownership. Compounding impact.
UKRAINE 2027. building on
whats already there
03 / COLLABORATION IN ACTION
Across Ukraine, people, communities and institutions are already shaping their future under extraordinary circumstances. We're exploring how to connect existing initiatives and investments, develop shared visions and strengthen locally owned capacity for systemic change.
Through MAD's Challenge-Based, Futures-Led and Crowd-Sourced approach, partners explore alternative futures, stress-test strategic pathways and turn insights into collective action.
FOR INSTITUTIONS & ORGANISATIONS
MAKE YOUR INVESMENTS GO FURTHER
Connect your knowledge, resources and programmes with pioneering
perspectives and local realities, so their value grows beyond individual projects.
04 / BE PART OF SOMETHING BIGGER
What could we build together?
No one has the whole picture. Together, we can connect the pieces, strengthen the wider system and create impact that grows over time.
05 / HOW IT WORKS · THE MAD METHOD
See the whole picture.
Shape a shared future.
Build what lasts.
CHALLENGE BASED
See the whole system, not just the symptoms. Understand shared challenges, uncover root causes and map existing strengths, gaps and opportunities.
CROWD SOURCED
Connect what exists. Multiply what’s possible. Bring together people, knowledge, initiatives and resources across sectors, with local ownership at the core.
FUTURES LED
Shape shared futures. Build towards them. Explore alternative futures, co-create shared visions and stress-test pathways to turn collective ambition into action.
The MAD Method
Built and tested through a decade of expeditions. Grounded in transdisciplinary research. Designed for collective impact.
DIFFERENT STRENGTHS * SHARED DIRCTION * COMPOUNDING IMPACT
06 / WHAT HAPPENS NEXT · THE FOUNDING INVITATION
Our Next chapter isn't ours to write alone.
We're bringing together a founding group of institutions, communities and leaders to shape this new way of working. To connect what already exists. Explore what's possible. And build the foundations for long-term collaboration.
07 / THE JOURNEYS THAT BROUGHT US HERE
some of the MAD
journeys that brought us here
MAD INITIATED PROJECTS:
- EARTH CITIZENS: Climate Refugge Camp Installations, Decentralized Democracy App, & Cli-Fi Film production. Exploring how financial and democratic incentives can be realigned with the underlying BioLogical Wellfare.
- PAID TO POOP: Exploring regenerative Water, Sanitation & Energy models. Seeking to shift the financial and operational burden, often placed on the most vulnerable sectors of society, preventing effective scaling - to an income generating source and engine for development.
- UTOPIA: Developing Video Game based interactive Human Rights tools, equipping agents of change in Ukraine. Showing how our individual everyday reactions and actions shape norms, narratives and overall societal development.
- ARCTIC FUTURES: Foresight Residency exploring pathways to democratize arctic futures
MAD DEVELOPED CONCEPTS
- SEEDS TO SPHERES: Framework for exploring how we can thrive within Planetary bounderies across Urban, Peri-urban and Rural contexts, co-created with 10 researchers, 3 regions, and a transsectorial pan European consortium.
- BRAVE Futures: Unpacking the need to be brave to shape more resilient futures through Blended Reality Approaches and Vehicles Equipping Futures; unlocking a value system from collecting Signals, co-creating Speculative Augmented and Virtual worlds to enabling Future tested design responses and be ready to order by neighbourhoods across Europe.
- DARK SIDE OF THE GREEN TRANSITION: Showing the dark side of the current narrative of the Green transition, risking indigenous culture and biodiversity extinction. Building Active and Informed Hope to drive next generation regenerative solutions.
MAD EXPEDITIONS:
- MALAYSIA: Business Model Innovation Sessions with the Malaysian Global Innovation & Creativity Center
- UGANDA: Transsectorial Development inspired and informed by a Youth Innovation Village, Sanitation, Water and Energy entrepreneurs
- KENYA: Staying with Maasai warriors, studying their current societal developmental trade-offs and successes
- EQUADOR: Exploring pioneering models for creating safe spaces for refugee youth through edutainment, working with local leaders, the ministry of education and visiting pioneering inidgenous projects in the amazon
- ARCTIC: Meeting Indigenous representatives, industry actors, public and civic actors to explore alternative future scenarios
MAD STRATEGIC ADVISING
- ECIU IMPACT FRAMEWORKS: European Consortium of Innovative Universities: Exploring what an Impact Framework that does not only Capture, but Communicate and Create compounding Impact can look like.
- COMMUNITY BUILDING: Bringing together learners, teachers, and researchers work with cities, communities, and businesses to solve real-life challenges – and foster change across 14 universities
- IM DEVELOPMENT PARTNER: Exploring & Advising the Strategic Transformation across it's organisation, incl Nepal, India, El Salvador, Guatemala, Palestine, Jordan, Lebanon, Malawi, Zimbabwe, Moldova & Ukraine
MAD CO-FOUNDED PROJECTS
- FUTURES SWEDEN: Foresight Network across Sweden with 500 transsectorial members, united under the mission to Democratize Futures
- NORDIC FORESIGHT: Leading the initation of collaboration between Futures Sweden and Futures Finland to form a joint initiative with Iceland, Denmark and Norway
- SIHI SWEDEN: Founding the a Social Innovation Hub in Health in Sweden in parallell with supporting their Global Secreteriat. Supported by TDR and WHO
MAD SUPPORTED PROJECTS
- GATHER: Conflict Transformation program bringing actors from Palestine, Israel, India and Pakistan together.
- SHE ENTREPRENEURS: Femal Leadership program based in the MENA Region
- IMPACT REVIEW BOARD: Bosnia based Eastern Europ Review to invest in impact Entrepreneurs
- ENPACT: Designing and facilitating Trustbuilding Multistakeholder Labs in Iraq
FOR COMMUNITIES & CHANGEMAKERS
MAKE WHAT YOU ARE BUILDING GO FURTHER
Connect your local knowledge and initiatives with new allies, capabilities and resources, while keeping ownership of what matters in your hands.