a Societal transformation LAB
bringing people together around deep challenges and bold futures to unlock systemic shifts
mad·ness
[ˈmadnəs]
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NOUN
"our shared deep desire to Make A Difference"
ongoing MAD projects
TOOLS
EVOLVE
​Future Prototype & Toolkit Development
Equipping Visionary leaders and Organisations to Lead Viable, Enduring futures. EVOLVE embeds strategic foresight into decision-making and action to accelerate systems transformation.
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It brings together current and emerging industry actors, material designers, researchers, policymakers, indigenous voices, youth, architects, and scientists to explore the shift from exploitative, linear value chains to regenerative and resilient value systems.
DEMOCRATIZE THE FUTRE
Equipping a new generation of Ukrainian leaders with Human Rights perspectives and strategic foresight tools to shape democratic and resilient futures.
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This one-year program builds and certifies the first cohort of next-generation leaders across sectors and regions — equipping them to drive systemic reform, innovation, and long-term resilience in Ukraine’s EU integration and societal development.
DESIGN STUDIO BARCELONA
A living studio where science, art, and design are fused. Drawing from extreme environments, labs, boardrooms, and makeshift studios, the space brings together people, materials, and ideas that challenge, inspire, and connect.
Part exhibition, part experiment, part home — the studio blends craftsmanship, deep tech, nature, and cultural perspectives into a shared environment for exploration and creation. It is a place for big questions and tangible steps — where new collaborations emerge, ideas take form, and alternative futures become more real.
PROGRAMS
SPACES
TOOLS
some of the MAD
journeys that brought us here
MAD INITIATED PROJECTS:
- EARTH CITIZENS: Climate Refugge Camp Installations, Decentralized Democracy App, & Cli-Fi Film production. Exploring how financial and democratic incentives can be realigned with the underlying BioLogical Wellfare.
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- PAID TO POOP: Exploring regenerative Water, Sanitation & Energy models. Seeking to shift the financial and operational burden, often placed on the most vulnerable sectors of society, preventing effective scaling - to an income generating source and engine for development.
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- UTOPIA: Developing Video Game based interactive Human Rights tools, equipping agents of change in Ukraine. Showing how our individual everyday reactions and actions shape norms, narratives and overall societal development.
- ARCTIC FUTURES: Foresight Residency exploring pathways to democratize arctic futures
MAD DEVELOPED CONCEPTS
- SEEDS TO SPHERES: Framework for exploring how we can thrive within Planetary bounderies across Urban, Peri-urban and Rural contexts, co-created with 10 researchers, 3 regions, and a transsectorial pan European consortium.
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- BRAVE Futures: Unpacking the need to be brave to shape more resilient futures through Blended Reality Approaches and Vehicles Equipping Futures; unlocking a value system from collecting Signals, co-creating Speculative Augmented and Virtual worlds to enabling Future tested design responses and be ready to order by neighbourhoods across Europe.
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- DARK SIDE OF THE GREEN TRANSITION: Showing the dark side of the current narrative of the Green transition, risking indigenous culture and biodiversity extinction. Building Active and Informed Hope to drive next generation regenerative solutions.
MAD EXPEDITIONS:
- MALAYSIA: Business Model Innovation Sessions with the Malaysian Global Innovation & Creativity Center
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- UGANDA: Transsectorial Development inspired and informed by a Youth Innovation Village, Sanitation, Water and Energy entrepreneurs
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- KENYA: Staying with Maasai warriors, studying their current societal developmental trade-offs and successes
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- EQUADOR: Exploring pioneering models for creating safe spaces for refugee youth through edutainment, working with local leaders, the ministry of education and visiting pioneering inidgenous projects in the amazon
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- ARCTIC: Meeting Indigenous representatives, industry actors, public and civic actors to explore alternative future scenarios
MAD STRATEGIC ADVISING
- ECIU IMPACT FRAMEWORKS: European Consortium of Innovative Universities: Exploring what an Impact Framework that does not only Capture, but Communicate and Create compounding Impact can look like.
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- COMMUNITY BUILDING: Bringing together learners, teachers, and researchers work with cities, communities, and businesses to solve real-life challenges – and foster change across 14 universities
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- IM DEVELOPMENT PARTNER: Exploring & Advising the Strategic Transformation across it's organisation, incl Nepal, India, El Salvador, Guatemala, Palestine, Jordan, Lebanon, Malawi, Zimbabwe, Moldova & Ukraine
MAD CO-FOUNDED PROJECTS
- FUTURES SWEDEN: Foresight Network across Sweden with 500 transsectorial members, united under the mission to Democratize Futures
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- NORDIC FORESIGHT: Leading the initation of collaboration between Futures Sweden and Futures Finland to form a joint initiative with Iceland, Denmark and Norway
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- SIHI SWEDEN: Founding the a Social Innovation Hub in Health in Sweden in parallell with supporting their Global Secreteriat. Supported by TDR and WHO
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MAD SUPPORTED PROJECTS
- GATHER: Conflict Transformation program bringing actors from Palestine, Israel, India and Pakistan together.
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- SHE ENTREPRENEURS: Femal Leadership program based in the MENA Region
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- IMPACT REVIEW BOARD: Bosnia based Eastern Europ Review to invest in impact Entrepreneurs
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- ENPACT: Designing and facilitating Trustbuilding Multistakeholder Labs in Iraq
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