THE MAD BOARD
Staying true to our MAD Manifesto - we build the Board of MAD around two of our core principles:
- Shared Leadership: We (Emelie and Fiona) are equal companions and lead MAD together.
- MAD Change makers at our Core: The third Board Member is one of the local MAD Entrepreneurs, elected on an annual basis.
We are beyond thrilled announcing our annual Board Member: Elsa D'Silva. Together, the three of us constitutes the MAD Board.
Elsa D’Silva is the Founder of Safecity and Red Dot Foundation. Moreover, she is a Yale World Fellow, an alumni of Stanford Draper Hills Summer School, and the US State Department’s Fortune Mentoring Program. She is also a fellow with Rotary Peace, Aspen New Voices, Vital Voices and a BMW Foundation Responsible Leader. She is listed as one of BBC Hindi’s 100 Women, and has won numerous awards, such as the Global Leadership Award by Vital Voices in the presence of Secretary Hillary Clinton. Her work has been recognised by the United Nations Alliance of Civilisations and the UN Foundation. She has penned articles that have appeared in CNN, Huffington Post and others. She has spoken at TEDx, UN Women, the State Department, and the list goes on.
We are deeply honored, grateful and proud to have this remarkable MAD Change maker, woman and friend on our MAD board.
HOW WE BECAME MAD
As we told our stories of business backpacking through emerging markets, people kept calling us mad. We knew they were right. We wanted to Make A Difference and were mad enough to think we could. One day our paths crossed, and we realized the value of going mad together. Of building a community that brought mad people together to make a difference today for tomorrow. So we founded MAD.
Fiona & Emelie
During her 17 years living in South Africa, Fiona developed business and marketing strategies for multi-national retailers in BOP markets across the African continent.
First Sign of Madness
At the age of 26 she traded the boardroom for a backpack to explore more of Africa and share her corporate learnings by coaching entrepreneurs in Zambia, Zanzibar, Tanzania, Kenya, Uganda, Ghana, Nigeria and South Africa.
Fiona works with corporates, accelerators and social entrepreneurs to develop profitable and scalable business models that have a positive impact on society. Since relocating to Sweden she has worked with entrepreneurs from Europe, Africa, South America, Asia and the Middle East. She also founded ReStock, a social enterprise which aims to eliminate waste in Kenya’s fresh produce value chain.
Decides to create the MAD Community together with Emelie during the summer of 2017. No sign of decreasing Madness.
EMELIE K. EKBLAD
Emelie started her first company at the age of 18, and then worked with start-ups and corporations such as LG and Sony, most recently in leadership team positions at Microsoft.
First Signs of Madness
Passionate about equality, she took on the role as Ambassador for Female Entrepreneurship at the Swedish Government and the Ministry of Enterprise and Innovation at the age of 21. Later, she decided to leave the corporate life, travelled the world by herself, gaining a deeper understanding for local communities and their context.
Decides to found Dessaga, a social enterprise that drives social and environmental projects, with a presence across South and Central America as well as Asia and Africa. Driven to support others, she also works as a speaker, strategic advisor and mentor across the same regions for Civil Society Organisations and local entrepreneurs. Teaches Business Innovation at Stockholm School of Entrepreneurship.
Decides to create the MAD Community together with Fiona during the summer of 2017. No sign of decreasing Madness.