BUSINESS AS (UN)USUAL
Open up new markets through business models
that goes beyond the ability to sustain
YOUR MAD GUIDE
5 MAD LEADERSHIP PRINCIPLES
& ACTIONABLE EXERCISES
THAT STRENGTHENS YOUR ORGANIZATION'S CAPACITY
TO GO BEYOND THE ABILITY TO SUSTAIN
BE THE CHANGE YOU WANT TO SEE
The success of an intervention is dependent on the inner environment of the intervenor: How discovering your inner Why enables you to turn Vision into Reality.
MIT (U-Theory by Otto Sharmer) and Gandhi can’t both be wrong. Any business or organisation developed will only be as “good” as the leader’s inner space. Expand your Inner Awareness and let your leadership and business development inspire and inform each other, as the interwoven journeys they are.
>> What makes you MAD? What is the thing (injustice, violence, climate change, you name it!) that lights Your passion, and gets you going? How do your values show up in your everyday actions and leadership?
FOR YOUR TEAM.
>> How are you all uniquely equipped to Make A Difference? Map your values, strengths and passions to see how you can support each other and your collective efforts to Make A Difference. How can your personal MADness inspire the development of the business, and vice versa?
THE BIGGER THE CHALLENGE
- THE BIGGER THE OPPORTUNITY
Understanding and addressing the root: How understanding the root challenges equips you to turn the biggest challenges of our time into exponential opportunities that open up new markets.
Develop your Outer Awareness: Understand where you are and where you are steering, to navigate and enjoy surfing the thrilling waves of the ever changing landscape that surrounds us.
>> What is that Dream you are not prepared to let go of yet? Get clear around your MAD vision. Without knowing where you are steering, it's easy to climb quickly up the ladder, just to realize it was leaning against the wrong wall.
FOR YOUR TEAM.
>> What is truly the problem and pain you are looking to solve? Dig beneath the surface; what’s the heart of the problem? (Asking yourself Why every time you think you've hit the core, tends to lead you deeper). Step into the shoes of your “beneficiary”/customer: What does your day look like? How do you feel? What do you do? Explore and test beyond your assumptions!
Addressing symptoms is putting out superficial fires, meanwhile the roots are still burning. This goes for Products and Services as well as Interventions. A bandaid neither scales nor lasts. The cure can.
SEEING THE OVERLOOKED OPENs UP
NEW MARKETS & ECOSYSTEMS
How turning waste into resources and competitors into collaborators lays the foundation for Abundant Business Models. Unite, don't divide. Impact is multiplied by diversity.
Nourish an ecosystem that expands the collective market through turning everything on its head. Don’t let yourself be fooled and limited by a predefined market that narrows your potential win to someone else's loss. Craft solutions that open up new markets and win-win-win symbiotic partnerships. Symbiosis and co-creation builds a narrative that is not defined by any single discipline, industry, nation or elite - but by the masses, leveraging unique experiences of radically diverse perspectives. Cultivate the resilience that enables you to thrive through the ever changing terrain of tomorrow.
>> See the overlooked! Don’t narrow your potential to execute linearly (equivalent to 1* degree or so) - explore 360* degrees around you! By doing so, you expand the opportunity to discover new insights and partners (and thus all impact and revenue that can follow). How can you explore and engage future partners to start build a sense of commitment, community and ownership already today?
FOR YOUR TEAM.
>> What waste from others can you leverage as a resource? And vise verse; What is a “waste” or byproduct from your business, that could be a resources for an overlooked segment (e.g. a segment that complements your “core customer”)?
WHAT YOU BUILD & MEASURE
IS WHAT YOU GET
The power of Action. How to put your ideas to the test and dare to measure what truly matters. Prototype to unlock insights, catalyze impact and ensure sustainable revenue.
How could you scale, if you approach your challenge with a mindset of 10X instead of 10%? Explore ways to leverage each element of your business model to scale across individual, organisational and institutional levels.
>> Dare to measure what truly matters. How efficiently are you addressing root causes, fulfilling your mission and delivering on your vision? How can you shift from a linnear (10%) to an exponential (10X) business model?
FOR YOUR TEAM.
>> Soft Launch to test and validate! What initial customers will be excited to be first (and think of a potentially bumpy beta experience as thrilling instead of annoying)? Keeping your next phase in mind; set your choice of today’s customer up to be tomorrow’s partner.
LIFE IS AN ONGOING VOYAGE
Show up for yourself and the world through nourish your inner Pioneer; How to set routines for continuous (un)learning, pushing the frontiers of your own and others development. Be a MAD rebel: Challenge the status quo. Don't respond to the future - create it!
In a world of exponential change, the value of learning and unlearning increases by the second. Thus, if the coming 100 years will be equal to 20 000 years (in accordance to Singularity University and others) - your lifelong learning will have the opportunity to continuously accelerate - if you leverage the neurological hack of turning fear of the unknown into curiosity to explore. We won't solve today's challenges with the same mindset that created them. Even less so the challenges of tomorrow. It is the people who are crazy enough to think they can change the world who will. And we believe you are one of them (you just reading this far is a good proof of it! :) )
>> Lean in to the unknown! Continuously broaden your perspectives and explore new outlets; How can you learn from others? What“best practices” can you discover if you look beyond your current industry, discipline or geography? What ideas and solutions are already out there that you can be inspired by? Explore your way to be an ally with other change makers. Find unexpected win-win-win collaborations, where you align incentives and win together!
FOR YOUR TEAM.
>> This is the first week of the rest of our lives! What routines can you set to continuously (un)learn, prototype and innovate as a team? Ensure your organisation and business model is set up to not just survive, but thrive :)
Oh, and make sure to celebrate each learning - An expansive paradigm of growth, that will leapfrog you into the future!