AN INNOVATION MODEL that UNLOCKS THE BIGGEST
OVERLOOKED MARKET OF OUR TIME
IT'S TIME TO PUT THE MAD AMBITION TO THE TEST:
What if WE could be paid to poop?
WHY THIS MATTERS
There is a staggering 61% funding gap between the funds needed to achieve SDG 6 (Clean Water & Sanitation) and the funds allocated. With 103 countries unlikely to meet the Agenda 2030 implementation target, it is clear that the social, environmental and economic model for sustainably scaling sanitation is broken.
WHAT WE ENVISION
A SYSTEMIC SHIFT.
Incremental innovation won't solve exponential challenges. We need to leave behind legacy systems, in order to create new abundant ones that go far beyond the ability to sustain.
Our MAD ambition is to unlock the intrinsic value of the 3.8 trillion litres of Toilet Resources (human waste) created each year (500 L p.p./a x 7.6 billion global population 2017). Through working with with a diverse constellation of sanitation actors across Uganda and Sweden we are developing a next generation ecosystem that can deliver agri products at a community level (bio fertilizers and biogas), data insights at a municipal level (sewage epidemiology), and health innovations on a global scale (fecal microbiota transplants).
Sewage epidemiology has been used to analyze samples from sewage networks to show the presence or absence of the coronavirus (as well as other diseases). This data can be used to identify outbreaks at an early stage (before people show symptoms) which will enable faster, more precise interventions and more targeted approaches. This valuable information can be critical for governments and the public health sector both for the detection of new viruses such as Covid-19, as well as decreasing the devastating long-standing diseases of poverty such as Cholera and other waterborne diseases.
Fundamentally, by integrating these technologies into a circular economic model, we enable people (producers of this resource) to literally be paid-to-poop! Thus turning the currently dysfunctional sanitation model on its head - transforming the “money pit” into a revenue source.
CALL FOR COLLABORATORS!
Join this next step
A THRIVING ECOSYSTEM.
Being MAD, we are convinced that a systemic shift requires disruptive innovation catalyzed by a thriving ecosystem of diverse and groundbreaking actors. Players that collectively ensures the development of cutting edge technology, abundant business models, next generation infrastructure, enabling policies and not the least: a shift in human behavior, culture and norms.
We are looking to solve the equation of delivering economic value at a community level, data insights at a municipal level and health innovations on a global scale - through realizing the dormant value in human waste. Opening up a market where each and everyone of us are potential producers.
Join us, as we start testing sustainable sanitation models that are as relevant for rural Ugandan villages as Swedish summer houses. In turning Vision to Reality, we are looking for collaborators with expertise and interest in: Research, impact analysis, service design, development economics, systems thinking, innovative finance, pathogen treatment, WASH innovation and product commercialisation.
>> If you have a piece to add to this puzzle (that we may or may not have addressed above) - Drop us a line!
People lack safely-managed sanitation
People lack access to clean drinking water
Children contract diarrhea diseases every year, the second leading cause of death of children globally. The disease is preventable with safe water and sanitation.
THE MAD Community
Together with MAD people across sectors, industries and 17 countries we have co-created a sanitation innovation model THROUGH HACKATHONS, THINK TANKS, AND JOURNEYS that has pushed beyond what we could imagine.