
join the MAD Arctic Expedition
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Join a 1 week voyage that takes you north of the polar circle under the midnight light; Part Adventure, Part Inner Development, Part a chance to work on pressing Real world challenges.
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​After 7 years of Expeditions into Extreme Environments and Contexts - we bring our experiences together in an "Expedition for Beginners"
WHAT TO EXPECT?
GET READY TO:
>> Meet new friends! your fellow expedition crew
>> Proper warm up and cool down: Leading up to the expedition and following after it, you are invited to a set of meet-ups to help prepare you, get together with your co-travelers, and support you as you apply your new learnings into your next steps.
>> Get an introduction to the MAD Tools & Gear; A framework that brings together personal and societal development enabling us to identify ways to Make A Difference based on our strengths and passions.
>> Experience all the excitement of an expedition in nature, while feeling safe and having fun!
>> Trekk North of the Polar Circle (and learn how to make a fire, clean water, and eat barch)
>> Visit a Sami Village and listen to indigenous knowledge
>> Discover closed mines, meet designers and entrepreneurs to gain diverse perspective on complex challenges and hidden opportunities
>> Bumpy car rides & Bonfires (many)
>> Base Camp
>> Experience the MAD Methodology in Action: Challenge Driven, Futures Led, Crowd Sourced.
Exploring societal challenges, bold futures, and how we are get practical tools and steps to discover your ways of Making A Difference. Get surprised and surprise yourself.
WHEN? 9-16th of Aug
WHERE? North of Sweden.
EIther join us straight at the Base Camp in Kiruna, or travel up together by train from Stockholm.
WHO? Pioneers and engineers, artists and lawyers, activists and researchers. Moms, Dads and friends. Anyone who share a deep desire to Make A Difference and is curious to embark on an adventure.
because we want to get to know you before we go.
Limited spots available. Application closes when all seats are filled.
Questions?
Don't be a stranger, just drop us a line: hi@mad.group
FULL PRICE
30 000 sek
excl. flights
MAD +1 price (bring a firend)
24 500 sek
excl. flights
p.s. Expense on your company (check with your boss first). We promise you'll get to practice Leadership, Radical Innovation, and Strategising way beyond the ability to Sustain.
how mad is it?
though we love a good adventure, we tailor our expeditions to bring just the right balance of thrill, thoughts and calming bonfires...

Overview of the Journey
(add map with milestones)
the Expedition at a glance:
3 journeys in 1 >>
(Uganda stuff, kept for now that can be pivoted to show key glimpses of this expedition instead)

1: Looking back
CHALLENGE BASED: The Journey that brough us here
>> Visit the Pilot sites
>> Test the Prototypes
>> Meet the Partners

2: Learn & Celebrate!
CROWD SOURCED: Impact is Multiplied by Diversity
>> Come together around the Bonfire
>> Listen to the stories, discover the learnings
>> Celebrate everything that brought us here

3: Looking Forward
MISSION LED: The Journey ahead
>> Visit Innovation Villages;
Extreme Environments that are Pockets of Futures Present today:
Thriving against all odds
>> Bring it all together & Leap forward:
Anchored in Learnings & Discoveries, Inspired by ambitious Futures we lay the foundation to scale impact & amplify the transformation needed.
>> MAD Tools & Gear
>> Virtual Voyager Sessions
>> Physical Meetups
>> Participation in MAD Projects
>> Invites to MAD Journeys
what you get
Our tools are empirically developed and tested throughout our Expeditions. They also draw on cutting-edge insights from strategic foresight, regenerative paradigms, social entrepreneurship, business model innovation, and speculative design. But that is less important than what you do with it. This is all about Making A Difference.