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 a House that 

 Makes A Difference 

 built to be climate change reversing & resilient 

 a Safe space for (R)evolution 

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HOUSE

Anchor 1

Global Population grows. Biodiversity is under attack. Floods, Droughts, and Migration are increasing. We need houses that can grow as the population grows. Homes that support life around it.  Houses that can float on water, save water and move as we migrate.

 

Spaces that keep people safe as we work to shift the forces that cause the climate crisis: Transforming Exploitative to Regenerative Systems by changing the rules of the game from within. From a Zero Sum to a Win-Win-Win.

Wooden Architecture

 A 2 YEAR EXPEDITION: 
3 steps towards a House, Platform & Parts that Makes A Difference

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1. The House

Design & Develop The MAD Concept House: A regenerative House on wheels helping us travel into different landscapes and contexts to Imagine & Envision possible and preferable futures

2. The Platform

Build & Launch The MAD (e com) Platfrom: A Space enabling actors striving for regeneration to come together, and users & customers to upgrade their homes product by product. 

3. The Parts: Compounding Impact & Revenue 

Alternative compounding impact and revenue streams will be explored throughout the project; Including but not limited to Rental, Resell, Certifications, and Expeditions.

 Whant to join? 

Anchor 2

 THE PARTNERs
Some of the friends we voyage, build, test, and learn with

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Leaves

 THE WAY
How we plan to build a House that can show what is possible,
that
Makes A Difference today, and that is set up to scale impact

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WHAT:

Develop the Actual House

WHO: 

A cluster of

Climate Tech Startups

& Product Manufacturers 

WHAT:

Have Space to Test it with

People who need it

WHO: 

A Landowner Collective of Residential & Commercial Landowners 

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WHAT:

Industry Expertise on 

how to scale it

WHO: 

Renowned Sustainability Experts, Architect Firms and Planet Centric Business Model Innovators

WHAT:

Next Generation: Decisionmakers, Consumers, Designers & Citizens

WHO: 

Universities, students & researchers who explore, develop & design the with latest knowledge and leading curiosity

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WHAT:

Someone who brings

it all together

WHO: 

Project & Process coordination with extensive experience in multistakeholder innovation projects & speculative design 

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 Whant to join? 

 

 

 building on the shoulders of Pioneers

 

After half a decade of Explorative Expeditions, traveling and working in Extreme Environments with the most radical and remarkable of pioneers, engineers, leaders, and activists, we've decided to bring it all together. Literally. To the MAD House

 WHERE WE COME FROM

Multistakeholder trust-building Labs, Baghdad 

Building Safe Spaces

West bank

Construction Blocks of demolished house rubble, Gaza

Health Services w limited infrastructure,

Manila

Medicinal Plants

Napo

Decentralized Financial Models, Marica

Temperature regulating Clay, Nairobi

High water table resilient Sanitation, Kampala 

Mobile Solar

Panels, Kaduna

Organic Water Filters, Mpigi

Negotiating Climate Contracts, Brussels

 THE MAD METHOD :  Transforming BIG challenges to BOLD opportunities  

CHALLENGE BASED, MISSION LED, CROWD SOURCED: 

Anchored in deep understanding of the challenges and forces that lead us here. Building by leading from preferable futures. Learning from extreme environments present today. Designing together with the people, tech, and insights of the journey partners that brought us here, and welcoming those who want to join us going forward. 

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Illustration from: Sally, EY Doberman

 THE MAD AMBITION: 
Climate Change Reversing 

Designed to mitigate and change what's causing Climate Change.

 Turning everything on its head. 

 

From Detoriate to Regenerate. Reclaiming Common sense as Common practice. Building Business Models that respect planetary boundaries; built not to extract finite resources promising infinite growth. Designing a leveled playing field of Win-Win-Win instead of a Zero Sum game: The more the planet wins, the more the partner wins. 

Illustration from: Space 10

 HOW? 
a 2 year expedition  building the MAD House aiming to unlock systemic change 



 

innovation that unlocks impact. creating a core, designed to create ripple effects: a continuum  of compounding impact & revenue.  

Lead from the Future

By designing future houses for extreme and future scenarios we are better equipped to create the physical spaces, business models, and communities that run them. Anticipating and actively shaping the future - rather than passively waiting for its arrival.

 

Design for Extreme Environments

By designing solutions for extreme and vulnerable environments we're pushed to innovate more radical and relevantly.  

Exponential for the sake of making more difference, not for flashy features and functions. Scarce resources force us to focus on critical tipping points. Once we succeed there, systemic change can be unlocked, rather than imposed, and impact scaled by leveraging the forces of the system. instead of fighting them. 

 

Bring Transdisciplinary Stakeholders onboard 

The more diverse perspectives and experiences we can combine, the better equipped we are at identifying the points that can truly make a difference. Moreover, as we design for change to scale, the further partners that can be incentives to drive the difference together, the stronger the momentum. This is why we are looking for big international players who can replicate the MAD model in their markets. And local players who can give real anchoring and depth, ensuring that what is built is what makes the biggest difference. 

tech

innovation

 

renewable energy with surplus grid, locally sourced material, interenhancing sanitation, water, food solutions, etc. 

social 

innovation

 

experiencing future scenarios today enables us to test and develop services and behaviors that mitigate risks and amplify opportunities - before they arrive 

business

innovation

 

planet centered models where impact inevitably grows with revenue. for all partners. 

social, financial &

environmental impact 

houses that explore not only what a good life can look like, but that truly seek to change the scene of owning. If houses can generate a surplus of energy, food, water, and financial means, and that surplus be continuously reinvested and reaped; the built-in empowerment and resilience grow as the house and community grow.

 What's Your puzzle piece? 

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